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7 Critical Things to Know Before Buying a Diamond: Beyond the 4Cs When it comes to buying a diamond, you've probably heard about the "4Cs"—Carat, Cut, Color, and Clarity. But here’s the truth: understanding those is just the beginning. The real secrets to finding a beautiful, valuable diamond that you'll cherish for a lifetime go much deeper. This guide, written from a gemologist’s perspective, will take you beyond the basics. We'll show you how to navigate the jargon, avoid common pitfalls, and make a smart, confident purchase that feels right. 1. The Single Most Important C: Cut is King Let's get one thing straight: Cut is the most critical factor in a diamond's beauty. It’s what gives a diamond its sparkle and brilliance. A perfectly cut diamond will shine spectacularly, while a poorly cut one—no matter how high its carat, color, or clarity—will look dull and lifeless.  * Look for "Ideal Cut" or "Excellent Cut" grades on a certificat...